IEA is offering a series of workshops and seminar events to help you increase your knowledge on specific topics related to the running and growth of your business. These are the first in a series of seminars and events to be held by IEA designed to help increase your knowledge whilst introducing you to us and other organisations that can help move your business forward.

Each seminar also has an opportunity to network with other attendees after the talks. Refreshments will be provided.

One of the most effective ways of getting more customers for a small business is to get press coverage. This seminar will look at how to get that coverage, how to build a relationship with journalists and other ways in which to get a message or product across to the public. The potential of on-line coverage will also be discussed, along with case studies of individuals who have used PR to make their business grow. Topics covered by the speakers will include the following:

• How to get editorial coverage different types of media
• How to contact journalists
• The benefits of developing a good relationship with journalists
• Editorial versus advertorial
• On-line versus traditional media
• Case studies

CIPR – How PR can work for you
Fashion Capital – On-line PR and relationships with journalists
Arts Council – PR from an Arts Council perspective
Case Studies – Case studies of individuals who have used PR to help their business

These seminars are free to individuals/businesses who live or work in the Objective 2 area within London. For those who live or work outside of this area, there is a subsidised cost of £5 per seminar.

To check if your home or business is in Objective 2, visit this webpage and enter your postal code.

In order to ensure your place on the seminar, you will need to submit your application form to us by post or via email attachment by FRIDAY JANUARY 12th.

Register Now!

Location:	Fashion and Textiles Museum, 83, Bermondsey Street, London SE1 3XF.
Date:	To be confirmed.
Time:	Registration 2.30 - 3pm, Seminar 3 – 6pm (including networking and refreshments).

IEA is a not-for-profit organisation that provides enterprise and related enterprise development support in order to achieve social and economic outcomes of inclusion and regeneration. In brief, its mission is regeneration through strategic enterprise development. We are working in partnership with the European Social Fund to help improve the knowledge and prospects of creative businesses within London.

If you would like any further information, please email Sally Leonard: (sally@islingtonenterprise.co.uk) or call 020 7226 2783.